Founders

Jay Krushell

Jay Krushell

Co-founder and Chief Legal Officer

As a kid growing up on the family farm, I liked to build tree forts, raise animals and grow things. As an adult living in Edmonton, Alberta, Canada I am a partner at the law firm of Witten LLP managing a commercial lending practice. About 5 years ago I combined my passion for building and raising things with my legal expertise to start tech companies that create truly disruptive technology. Our first tech company, Lending Assist is revenue positive and licensed to law firms across Alberta and growing. Our new tech company, TreeFort is meeting a real need to do business on a secure encrypted platform, where people are ID verified and legally compliant.  In my spare time I like working in my garden, I golf (badly), and have taken up power lifting. It’s great to be going back to that time when I was a kid and focus my energy on what I love to do, build things!

Kim Krushell

Kim Krushell

Co-founder and Chief Executive Officer

Growing up in Laguna Beach, a product of 60’s hippie parents and very conservative grandparents, I realized at a young age that change is the one constant in life. I learned to not be afraid to speak up, to not take things personally, and to always work hard no matter what job you have. These skills have helped me in my past as an elected politician and more recently as the President of Lending Assist, a financial technology startup that solved a real business need and is growing. With our first tech startup I learned so much, developing our software product, licensing it to law firms and empowering an amazing team. I am now excited to take that know how from our first startup and apply it to our new tech company, TreeFort. Besides being a serial entrepreneur, I have a passion for giving back and have been helping tech startups through a give back called BarTech where we connect tech companies to funders and media at events we host.